Condom Campaign

Copywriting/Advertising

In my years of work in content and copywriting, no campaign made me prouder than this one for a leading condom brand, who needs no introduction. That's why I've kept it in my portfolio.

I was working for Vice Media's global, multi-award-winning communications agency, Virtue, at the time.

We personified suggestive emojis and transported them into situations where they're being well protected. The on-going series was called 'Always protect your 🍆 and/or 🌮 '

Captain Condom to the Rescue!

Dynamic assets in which couples are having sex in compromising circumstances. Captain Condom comes in to make the invisibly dangerous situation safe; the oblivious couple can thus carry on having a good time, risk-free.

'With/Without' – the simple addition of a condom wrapper makes an otherwise innocent situation much sexier ;-)